Introduction
Privacy Policy
Last updated: June 15th, 2025
TrueClarity Plans, operated by Pacheco Capital Inc. ("we," "us," or "our"), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.trueclarityplans.com (the "Site"), or engage with our services.
By using our Site or submitting your information to us, you consent to the data practices described in this policy.
1. Information We Collect
We may collect the following types of personal information ("Personal Data"):
- Identity & Contact Data: Including your full name, phone number, email address, and mailing address.
- Demographic & Quote Data: Including your date of birth, household information, and other data relevant to providing an accurate insurance quote.
- Technical Data: Including your IP address, browser type, operating system, referring URLs, and website usage statistics.
- Submitted Data: Information you voluntarily provide through lead forms, chatbots, or by creating an account.
2. How We Use Your Information
We use your Personal Data for these primary purposes:
- To Provide Our Core Services: To generate the accurate insurance quotes and plan comparisons you requested, we share your relevant Personal Data with our trusted third-party insurance carrier partners. This is a necessary step for us to find and present you with your coverage options.
- To Communicate With You: We use your contact information to discuss your quotes, provide policy information, and for marketing purposes, as detailed in our consent section.
- To Improve Your Experience: We analyze data to personalize and optimize our website, advertising, and services.
- To Fulfill Legal Obligations: We use and retain your data as necessary to comply with all applicable laws and regulations.
3. Your Consent to Be Contacted (TCPA & Marketing)
By providing your phone number and email address, you provide your express written consent for TrueClarity Plans and its licensed agents to contact you for marketing purposes via:
- Live, prerecorded, or artificial voice telephone calls.
- Text messages (SMS).
- Email.
You understand that these communications may be generated using an automatic telephone dialing system. Your consent is not a condition of purchasing any goods or services. Message and data rates may apply.
How to Opt-Out: You may revoke your consent at any time. To opt-out of text messages, reply STOP. To opt-out of emails, click the "unsubscribe" link. To be placed on our do-not-call list, please contact us at support@trueclarityplans.com.
4. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies (like the Meta Pixel and Google Analytics) to enhance your experience and analyze our performance.
- What are cookies? Cookies are small data files stored on your device that help our website remember your preferences and actions.
- Why we use them:
- To provide a secure and functional Browse experience.
- To measure site usage, page views, and engagement.
- To personalize advertisements and track the performance of our marketing campaigns.
- Managing Cookies: You can manage your cookie preferences at any time through the consent banner on our Site or by adjusting the settings in your web browser.
5. Your Data Rights
Depending on your jurisdiction (e.g., California under CCPA/CPRA, Europe under GDPR), you may have specific rights regarding your Personal Data, including the right to:
- Request access to the data we hold about you.
- Ask for corrections to inaccurate data.
- Request the deletion of your data.
- Opt-out of the sharing or sale of your data.
To exercise any of these rights, please contact us at support@trueclarityplans.com.
6. Data Security
We implement industry-standard administrative, technical, and physical security measures to protect your Personal Data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
7. Policy Updates
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will be revised. We encourage you to review this policy periodically.